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Social Media Monitoring for Auto Dealers

Author: wikimotive

In the age of Social Media - a dealership's online reputation is extremely important. In fact it is more important than the TV commercials or full page Sunday newspaper ads. Consumers will always Google the dealer and the sales executive/manager prior to making the buying decision.

Unhappy customers can easily leave a negative mention about the dealership and/or sales executive on the many general or auto review websites like below. These negative mentions on Social Media could sabotage future sales. Google gives a lot of weight to UGC(User Generated Content) and these negative mentions about a auto dealership could rank on Google page 1.

 

List of some general consumer review sites:

Helpful information for consumers regarding allegedly unethical companies, bad business practices. Complain and submit your complaints or research previous complaints.

Buzzillions is a product reviews site that helps shoppers avoid costly mistakes. Buzzillions offers product reviews and tools for you to research purchases before you buy.

ConsumerSearch.com reviews hundreds of product reviews, analyzes them, distills the information shoppers need and recommends which products are the best.

The Consumerist highlights the latest scams, rip-offs, hot deals, freebies and suggests ways for them to fight back.

Consumer reviews on Movies, Cars, Bikes, Mobile Phones, Music, Books, Airlines, Restaurants, Hotels & more.

 

List of some auto specific review sites:

DealerRater is committed to providing a central collection point for informative reviews, through a four step process to identify fraudulent and incomplete submissions.

Edmunds.com provides True Market Value® pricing, car reviews, ratings, and advice to help you get a fair deal. True Cost To Own® will help you find out how much your car will cost over time.

AOL Autos provides you the information you need to make smart decisions, whether you're buying a new or used car, selling your car, repairing or maintaining your current car.

Car Dealer Reviews provides car ratings, reviews, and complaints. It also gives buying tips for used and new car.

MyDealerReport.com is a place to view car dealer reports, find car dealer ratings, search for car dealer reviews, rate a car dealer and much more!!!

 

Damaged online reputation for Auto Dealers

Negative online reputation could have disastrous consequences for the dealership like below

a) Destroyed brand equity.

b) Drop in sales.

c) Negative online publicity which could make one bad customer remark online get amplified on Social Media.

d) Long term effects like drop in market share.

 

Automotive SEO and Reputation Management

Protecting and safeguarding your online reputation is as important as your credit score. Auto dealers

need to take ownership of their brand names. They must continuously produce relevant and useful content on an array of social channels like Twitter, Facebook, Slideshare, Scrib, Press Release, Delicious, Blogs, YouTube, FlickR, etc. Auto dealers need to claim the first page of search results for their brand and names of senior executives. For ex a customer wanting to spend upward of $50,000 for a Infiniti will surely Google the name of the sales executive he is interfacing with at the dealer ship.

 

Social Media Monitoring

Wikimotive advices dealersips to monitor the web and track everything - dealer name, services, products, executive names.

They can use some free social media monitoring tools like Google Alerts, Social Mention, Addict-o-matic, Technorati, Twitter search,wikiAlarm, HowSociable, Commentful, etc.

Bigger dealerships might want to go for paid social media monitoring tools - which offer some distinct advantages like aggregating multiple social streams, realtime alerts, colorful custom dashboards, predictive analysis and more. Radian6,ScoutLabs, BuzzLogic, Visible Measures, Buzzgain, Jive, etc are some of the high end social monitoring tools.

Article Source: http://www.articlesbase.com/seo-articles/social-media-monitoring-for-auto-dealers-3909298.html

About the Author

Wikimotive is dedicated to providing the latest Social Media Marketing, Reputation Management, Facebook Marketing, and Automotive SEO services to businesses and persons looking to enhance their online marketing presence.

 

Buy Auto Parts online and save money!

Author: David Cooper

In today's world internet is considered to be the best place to buy things from. You may come to know about things and options that you might not even have thought of. You will find better deals on the internet in comparison to a normal brick and mortar store. Therefore if you are planning to buy any kind of Auto Partsthen make sure that you look for options online as well. With the ability to search for a particular type of part within any geographical location, you will have more options then you could have ever imagined. First place to look for auto parts should be every major auto part store's online site. You will be able to search their products all across the nation and world. Some of the companies also deliver the goods with minimum shipping charges. You can have them send you the product and it will reach you as soon as possible. Looking on the internet is also very convenient as you can very easily compare the cost of the product.

Some of the major sites that have online presence are Advance Auto Parts, CARQUEST, NAPA Online, Pep Boys, Auto Parts Warehouse and many other leading companies. Almost all the companies offer online shopping options that will simply make your life much easier and you might even get Auto Partsat discounted rates. You will also get all kinds of information and different types of deals and the latest developments in the area. You can also search for auto forums and join them to discuss or get more information about auto parts. You can ask questions and get answers for them about maintenance of these auto parts. Some of the popular auto forums that you can search for are Automotive Forums, Auto forum Universe Auto Forums, Car Forums, and forums at Automotive.

You will also be able to get advice on the best place to buy auto parts of specific make and model. There are also forums that are available for precise makers which should have brilliant information on where the parts can be found. Other than internet you can order auto repair manuals from sites like Barnes & Noble or Amazon. This is the most convenient option for people who do not have an auto parts store or a bookstore near their place. Chilton's and Hayne is one of the most well known and reliable publisher of auto manuals. You can buy the manual online and save a lot of money by comparing the prices of auto parts.

Article Source: http://www.articlesbase.com/cars-articles/buy-auto-parts-online-and-save-money-4866043.html

About the Author

David Cooper recommends best range of aftermarket Auto Parts. All parts are available at supreme price in Australia.

Using Online Auto Repair Manuals

Author: Ryan Frank

If you enjoy DIY car repair but are tired of flipping through your old, manufacturer’s auto repair manual, you can find plenty of alternatives to the traditional print manual online. Most online auto repair sites that offer professionally created online manuals with complete model databases will charge for their services, but there are plenty of free options as well. Here is a sample of some of the auto repair manual alternatives you’ll find online.

Professional Guides for Non-Pros

The car repair database ALLDATA has been providing auto shops and dealerships with an online library of technical specs and repair information for a wide variety of makes and models. The service usually costs thousands of dollars, but with their site alldatadiy.com, the company offers the public, on a per-vehicle basis, the same repair manuals, diagrams and guides that they offer industry professionals. It’s $27 for a one-year subscription for one car model. You pay extra if you want additional models. You get detailed troubleshooting guides and information on almost every kind of maintenance issue there is. There are also bulletin boards where you can discuss specific issues with other car owners. Worth it if you’re an avid do-it-yourselfer when it comes to auto repair.  

Haynes Online

Haynes has been publishing printed auto repair manuals for many years. On their website you can order them for $25 plus shipping. They have a fairly comprehensive selection of makes and models, and the guides are accurate, easy to use and contain detailed pictures and diagrams. But the unique thing about the Haynes online is that they also provide visitors with very well produced, free auto repair videos. These videos take you step by step through a wide array of maintenance procedures, ranging from easy to advanced.

User Created Manuals

There are also plenty of user-created auto repair manuals online. Though they might not all be of equal quality, you can find a lot of useful guides and information if you take some time to look. One of the best resources for auto repair advice and guidance is YouTube. Users have posted a plethora of auto repair videos that can teach you how to change your car oil or replace your shocks. There is a fair share of uniquely entertaining car maintenance guides to browse through as well. If you’re looking for more detailed and model specific guides, try freeautorepairmanualz.com. You can download, with Adobe Acrobat, tons of different, very specific repair guides for model specific maintenance procedures, complete with pictures and step-by-step instructions.

To learn more about San Diego smog tests and other car services please visit http://www.robertsautoservice.com.

Article Source: http://www.articlesbase.com/automotive-articles/using-online-auto-repair-manuals-1141512.html

About the Author

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

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